CDC’s Office on Smoking and Health (OSH) recently released their new round of Tips From Former Smokers® (Tips®). The Tips campaign profiles real people living with serious long-term health effects from smoking and secondhand smoke exposure. Tips also features compelling stories of the toll these smoking-related conditions have taken on family members. The new 2021 advertisements will begin running on national network and cable television, streaming radio and online.

The CDC Tips page hosts free campaign materials and resources for partners, public health professionals, tobacco control advocates and coalitions who are working to prevent tobacco use in their communities. Resources include social media content, videos, print ads and tailored content for specific audiences. The page also includes the stories of the ad participants and cessation resources for those looking to quit. These resources are also available in Spanish.

This year, CDC is celebrating 10 years since the launch of the campaign. Over that time, the campaign has made a large impact in helping people quit smoking and preventing early death. From 2012–2018, CDC estimates that more than 16.4 million people who smoke have attempted to quit and approximately one million have successfully quit because of the Tips campaign. CDC’s Tips campaign helped prevent an estimated 129,000 early deaths and helped save an estimated $7.3 billion in smoking-related healthcare costs. You can learn more evaluation data about the campaign through the Tips® Impact and Results page.