CADCA’s 21st Annual Mid-Year Training Institute is a world-class training event that brings together substance use and misuse prevention leaders and advocates interested in making a positive impact in their community. This year, Mid-Year will be held in-person from July 17-21, 2022 in Orlando, FL, and will offer a large variety of sophisticated training sessions and workshops related to substance misuse prevention, dynamic keynote speakers, and networking opportunities

GHEA has worked closely with experts in the field to curate workshops that are relevant for tobacco-prevention and control professionals. Check out our sessions below, as well as other sessions that are focused on coalition building, youth engagement and promoting health equity.

If you are interested in participating in this professional development opportunity, you still have time to register for Mid-Year. View the training session grid for details on each session.


How to Make Legislative and Policy Change While Playing by the Rules

Tuesday, July 19th 8:30 AM – 12:00 PM

Attendees will learn how to be effective advocates for legislative and policy change at any level of government using CADCA developed tools and techniques. This session will include information from CADCA’s new Advocacy Toolkit, and its new one pager on how lobbying rules for 501(c)3s and federally funded grantees effect various coalition members, including staff, board and volunteers acting in both official and unofficial capacities. The best methods for achieving a full policy agenda while obeying lobbying rules and constraints will be discussed in depth.


Getting Comfortable with the Uncomfortable: Resources to Support Health Equity and Policy

Tuesday, July 19th 1:30 PM – 5:00 PM

This interactive session will focus on the trending, and sometimes uncomfortable topic of health equity, and what coalitions can do to ensure equitable structures, processes, and strategies in their work. The session will touch upon the history of substance use policy and its role in upholding structural racism, and will focus on ways coalitions can ensure that coalition processes and future prevention strategies are equitable for all community members. Participants will learn strategies to meaningfully engage diverse groups in the work of the coalition and will be given tools and strategies to support the coalition in developing equitable policies and environmental strategies that are supported by and positively impact all community members.


Youth Engagement in Tobacco Control: Lessons Learned and Action Initiated

Wednesday, July 20th 1:30 PM – 5:00 PM

Coalitions all across the United States are engaging young people today like never before. This is an exciting time for grassroots prevention and public health, as a new generation of young leaders takes the reigns to create safer communities. Your coalition is sold on the benefits of engaging young people as leaders. So now what? Using the most current data, best practices, and lessons learned over decades of engaging youth in tobacco control from the Centers for Disease Control and Prevention, this dynamic and interactive workshop is aimed at coalitions that have begun the process of engaging youth, but still have questions about securing community partnerships, defining the best roles for youth, developing evidence-based strategic plans, and recruiting youth for sustained and effective efforts.


Grassroots Efforts to Impact Statewide Tobacco Policies

Thursday, July 21st 3:30 PM – 5:00 PM

In 2019, The Tobacco Free Partnership of Broward County led an effort to coordinate the work of local tobacco prevention coalitions on tobacco policy change initiatives. The group shared Best Practices on local tobacco policy initiatives, including local Tobacco Retail Licensing policies. The group also began to work together on statewide tobacco prevention policies. This seminar will discuss the formation of the group, some policy successes and failures, and our plans for the future.


Other Sessions We Recommend:

Be Your Own Spielberg: Using Storytelling Techniques to Present to Partners

Monday, July 18th 10:30 AM – 12:00 PM

How many times have you seen (or given!) a presentation where the audience’s eyes glazed over with boredom or exhaustion? How do we communicate ideas that are important to us in a way that’s meaningful to our audiences? Can we make complex science and deep data meaningful to non-expert audiences? Interestingly, directorial and editing techniques that have long been used in movies correspond with some of the best practices derived from cognitive research about how we can engage our audiences in the delivery of our ideas. This multidisciplinary talk looks at how we can create highly engaging and impactful presentations for our community, project, and funding partners by utilizing these techniques.


Putting the Engage Back in Engagement

Monday, July 18th 10:30 AM – 12:00 PM

Stuck in a rut? Scrambling for time? Wondering what’s next? Are your requests for volunteers met with crickets? One of the biggest struggles that organizations have in this busy culture is to attract and retain not only volunteers and employees, but also the support of the community in their efforts. This is not a new phenomenon for community coalitions, but it has not been any easier during the pandemic. Attend this session to learn from over 20 years of experience shaking it up in communities both large and small.


Phew, I Wasn’t Certain I Was Going to Make it!

Tuesday, July 19th 8:30 AM – 12:00 PM

It is no secret COVID-19 took its toll, bringing many through an emotional roller coaster. Those first responders and leaders of organizations, large and small, found themselves feeling compassion fatigue from hearing challenge after challenge. Those in the helping fields have been exposed to intense stressors and traumatic experiences on a daily basis. Professionals face not only trauma exposure from the communities they serve, they also faced their own uncertainties and hardships caused by the pandemic. Come learn how to address vicarious trauma and plan for your own mental well-being to continue this essential work. This workshop will create an intentional space to explore solutions to cope with second-hand trauma, Attendees will design a personal action plan focused on wellness embodied in positive psychology and strategies to reduce burnout. This session will focus on personal development and leadership and how to leverage that to positively impact others.


Make Your Meeting Matter

Tuesday, July 19th 1:30 PM – 5:00 PM

Managing a meeting face to face can have its challenges and moving to a hybrid platform can be as difficult as herding cats. As we gear up for the Great Reconnection, it is essential we sharpen our facilitator skills and strengthen meeting management for those in the room and those on screens. The workforce is in an evolution, and we must prepare ourselves to continue the essential work of our coalitions and teams for community change. Your effective communication and facilitation might just be the secret ingredients!


The Role of Behavioral Health Equity in Prevention

Wednesday, July 20th 8:30 AM – 12:00 PM

SAMHSA is committed to advancing behavioral health equity, which is the right to access quality health care for all populations regardless of the individual’s race, ethnicity, gender, socioeconomic status, sexual orientation, or geographical location. This includes access to prevention, treatment, and recovery services for mental and substance use disorders. In conjunction with quality services, this involves addressing social determinants, such as employment and housing stability, insurance status, proximity to services, culturally responsive care – all of which have an impact on behavioral health outcomes. This session will explore opportunities for prevention specialists to support behavioral health equity more effectively within prevention work, utilizing strategies to build trust with and engage within communities that have historically been underserved by prevention coalitions.


Media Magic! Leveraging the Media to Pass Policy

Wednesday, July 20th 1:30 PM – 5:00 PM

While many coalitions develop media messages to raise community awareness, few leverage media in ways that build community support and influence decision makers toward a future policy goal. This interactive session is geared toward coalitions seeking to implement prevention policies in their communities and will focus on Step 6 of the Policy Development Steps: ways coalitions can develop a media plan that moves the community from awareness to action on their policy goals. The session will explore how media can greatly increase your policy success and build policy compliance and sustainability after passage. Participants will also learn key components of a media advocacy plan and engage in interactive activities that will give them opportunities to practice media messaging and drafting a media plan. Media samples and media plan templates will also be provided.


Effective Prevention Across the Lifespan

Thursday, July 21st 8:30 AM – 12:00 PM

What are factors unique to each stage of life that would be important to consider in the work of prevention? How can prevention specialists ensure we are effectively identifying and addressing needs across the lifespan? This session will explore these issues and highlight strategies to consider for maximizing our effectiveness in working to prevent substance misuse and support well-being of people at all ages. The audience will hear from prevention professionals and have an opportunity to share experiences and observations from the field about effective outreach and engagement strategies for reaching people within different stages of life in the work of prevention.


Qualitative Data – Your Coalition Superpower

Wednesday, July 20th 8:30 AM – 12:00 PM

Collecting qualitative data is an excellent way to gather non-scripted information from community members and engage with partners in a meaningful way. This can be a beneficial strategy for understanding the why behind standard norms, attitudes, and perceptions. This session will walk participants through collecting qualitative data, from design through follow-up. Learn how you can generate a more focused image of your community. In addition to providing critical data, this innovative process also creates deep connections, increases capacity, and lends to sustainability in our communities.


Say Cheese! Framing Your Coalition’s Data

Monday, July 18th 10:30 AM – 12:00 PM

Evaluation doesn’t end with just collecting and analyzing the data. It is important to frame it in a way that tells a coalition’s story and community impact. This session will help participants improve their ability to design data communication products that catch and keep their audience’s attention. Participants will learn how to select data based on audience, medium, and call to action, how to use design principles in displaying data, and how to evaluate the effectiveness of their data communications.


Seize the Data! Communicating Numbers to Inspire Community Change

Thursday, July 21st 1:30 PM – 3:00 PM

Effective community coalition leaders present data in a way that affects community change, catches people’s attention and is easily understood. Don’t miss this opportunity to learn their secrets, using the Five C’s of Data: Chart, Color, Context, Clutter, and Composition. In this practical and engaging session participants will gain the knowledge to find the story in their data and tell it for maximum impact. Session tools and handouts will make it easy to take this information back to your coalition “home team”, too.


All Times Listed are Eastern Daylight Time