Download the Toolkit (PDF)

The George Washington University Cancer Center, in collaboration with the CDC’s National Networks, recently released Emerging Issues in Commercial Tobacco Use Prevention and Cessation Social Media Toolkit.

This toolkit contains information on planning, implementing and evaluating tobacco-related social media health awareness campaigns like “No Menthol Sunday” and “World No Tobacco Day.” The toolkit offers tips for getting started on social media, sample messaging, an expanded list of commercial tobacco-related resources and creative ideas for engaging with your audience on a variety of social media platforms.

In an effort to advance health equity, this toolkit includes targeted messages for special populations, including: 1) African Americans, 2) American Indians or Alaska Natives, 3) Armed services members and military veterans, 4) Asian Americans, Native Hawaiians, or Pacific Islanders, 5) Hispanics/Latinx, 6) Lesbian, gay, bisexual, transgender, queer/questioning, (LGBTQ+) individuals, 7) People of lower socioeconomic status (SES), 8) People who live in rural communities and 9) People with mental health and/or substance use disorders (MH/SUD).

Rural populations in particular are disproportionately affected by commercial tobacco use compared to urban populations, putting them at higher risk for commercial tobacco-related health issues. The newly released toolkit includes social media content specific to rural audiences and highlights evidence-based publications on rural health.

The George Washington University (GW) Cancer Center is a collaboration of the George Washington University, the GW Hospital and the GW Medical Faculty Associates to expand GW’s efforts in the fight against cancer. Learn more about the GW Cancer Center.