The “Research Into Action Webinar: The Science of What Makes People Care” webinar recording is available by request.

CADCA and its Geographic Health Equity Alliance (GHEA) are proud to present this special edition of Research Into Action focusing on public health communications strategy. Dr. Annie Neimand and Ann Christiano of the Center for Public Interest Communications at the University of Florida offered a presentation entitled, “The Science of What Makes People Care”. The scientific evidence is piling up: people don’t act on information, they act on what they care most about. Researchers at the Center for Public Interest Communications distilled six core principles from behavioral, cognitive and social science that participants can apply to help people care more about their work. In this lively webinar, participants learned to apply these rules to their own work and left with a science-based framework for approaching new communications challenges.

You can find more information about this webinar or past webinars on the CADCA website.