CADCA’s Geographic Health Equity Alliance partnered with the CDC’s Office on Smoking and Health to present “Health Communication Resources to Support Your Tobacco Control and Prevention Goals” on Wednesday, May 26, 2021. This webinar discussed the role of health communications in supporting tobacco prevention and control goals and familiarized attendees with CDC’s Media Campaign Resource Center (MCRC). The webinar guided participants on selecting evidence-based, effective tobacco counter-marketing ads and included examples of how state and local groups have built health communications efforts using materials in the MCRC.
Objectives
- Understand the role of health communications in supporting tobacco prevention and control goals (including earned and paid media and communications efforts)
- Learn how to access the MCRC collection, navigate the collection and place orders
- Receive guidance on selecting evidence-based, effective tobacco counter-marketing ads
- Hear examples of how other state and local groups have built health communications efforts using materials in the MCRC
- Identify other CDC/OSH and partner resources that can support health communications efforts
Presenters
- Susan Aarhus, Media Campaign Resource Center Administrator, ICF Next for CDC/ Office on Smoking and Health
- Kimberly Lane, Ph.D., RDN, Media Campaign Resource Center Lead, CDC/Office on Smoking and Health
- Amy Layer, Health Communications Specialist, CDC/Office on Smoking and Health
- Renee Nolen Rosencrans, Media Network Lead, CDC/Office on Smoking and Health
Additional Resources
Coming Soon